“These guys don’t necessarily want to step out in the same pair of sweaty, beaten-up, beer-soaked sneakers they performed in if they go out for some fun after the show,” Copcutt says.

Yet today, for the first time in almost 100 years, Converse is finally unveiling an honest-to-god sequel to the Chuck Taylor All Star.

Meet the Chuck II, a more premium pair of kicks that were designed from the ground-up with a simple mandate: “Let’s obsess the Chuck.” like a new design. Details like the All Star patch and the eyelets have a little more depth and dimension.

Released for the first time in 1917, the Converse Chuck Taylor All Star is an American design classic.

The Chuck’s canvas, star-blazoned silhouette isn’t just iconic, it’s sacrosanct, and for good reason: according to the company, All Star sales made up the “majority” of Converse’s $1.7 billion in revenue in 2014.

In fact, with a retail price just $20 more than a set of classic All Stars, Converse is hoping many Chuck fans will buy both.

Although redesigning a product is generally a sign that sales are flagging, that’s not true in the case of the Chuck II.

Probably not But that's all I got 'til I come up with a solid plot Got a plan and now I gotta hatch it Like a damn Apache with a tomahawk I'ma walk inside a mosque on Ramadan And say a prayer that every time Melania talks She gets a mou—ahh, I'ma stop But we better give Obama props' Cause what we got in office now's a kamikaze That'll prolly cause a nuclear holocaust And while the drama pops And he waits for shit to quiet down, he'll just gas his plane up and fly around 'til the bombin' stops Intensities heightened, tensions are risin' Trump, when it comes to givin' a shit, you're stingy as I am Except when it comes to havin' the balls to go against me, you hide 'em' Cause you don't got the fuckin' nuts like an empty asylum Racism's the only thing he's fantastic for' Cause that's how he gets his fuckin' rocks off and he's orange Yeah, sick tan That's why he wants us to disband' Cause he can not withstand The fact we're not afraid of Trump Fuck walkin' on egg shells, I came to stomp That's why he keeps screamin', "Drain the swamp!

"' Cause he's in quicksand It's like we take a step forwards then backwards But this is his form of distraction Plus, he gets an enormous reaction When he attacks the NFL so we focus on that in----stead of talkin' Puerto Rico or gun reform for Nevada All these horrible tragedies and he's bored and would rather Cause a Twitter storm with the Packers Then says he wants to lower our taxes Then who's gonna pay for his extravagant trips Back and forth with his fam to his golf resorts and his mansions?

With a cursory glance, they could be mistaken for a regular set of kicks. The Chuck II is also slightly more comfortable to wear.

Only when you examine the Chuck II more closely do the differences make themselves apparent. But this isn’t the futuristic Air Mc Fly update you might expect from a brand that has abstained from updating its singular sneaker for almost a century. An ex-Coca-Cola executive, Converse brand VP Geoff Cottrill knows there’s an inherent risk in “improving” an iconic product.

A soft and resilient foam core that helps more evenly spread out impact, Lunarlon makes the Chuck II more comfortable than previous Chucks. An iron-on in the core Chuck Taylor, the Chuck II sport a woven version, nicer looking and less likely to wear down over time.