Once a couple matches (through a swipe function similar to Tinder's), women must message within 24 hours or lose the match. Up until now, men had "essentially forever" to do so, says Wolfe.

Now they're beholden to the same time window as women are.

As for the content of the double-text, Fedick strongly warns against passive-aggressive comments, like “Great conversation,” or allusions to non-responsiveness, like “Where’d you go, stranger?

” Such messages are common, but they make the sender seem boring at best, and obsessive (or threatening) at worst.

As of Monday dating app Bumble will require male users to reply to women's messages within 24 hours, or they lose the match, Bumble CEO Whitney Wolfe told Mashable in an exclusive interview.

Among hundreds of dating apps, Bumble, which launched in 2014, is unique.

A slight rift emerges in the crucial issue of who should text first after a date: Men are a little more likely to say the woman should text first, while women are more likely to say the man should text first.

But the majority of men and women surveyed are in agreement: It doesn’t matter who texts first.

Launching back into the conversation with a friendly question or comment about a photo, as if the first text didn’t even happen, is the best strategy, says Fedick, as interesting conversations require interesting contributions.

And if you get a response, be sure to use that interaction to schedule a real-life meet up.

It's a proud figure for the company, which combats the stereotype of a "desperate" woman as the one who initiates the conversation. Women should be able to function equally in the dating world.