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Under her leadership, the company has successfully launched breakthrough innovations and sub brands dedicated to serving different customer segments.
During the 2015 edition of the awards, Lucy was celebrated with a Special Recognition by the Telecom Industry for her mercurial rise to become the first Ghanaian woman to lead a multinational telecoms company and for shaping industry thinking.
In December 2015, Lucy launched Airtel Ghana’s newest CSR initiative – Evolve with STEM – which she passionately leads to inspire belief and empower young people to pursue education in Science, Technology, Engineering and Mathematics (STEM).
Airtel Ghana bagged four of the biggest awards – Best Data and Internet Service Provider, Best use of Social Media and Marketing Campaign of the year for its Too Much campaign.
Airtel Ghana’s CEO and reigning CIMG Marketing Woman of the year was also crowned the telecom CEO of the year for her inspirational leadership that has driven Airtel to become Ghana’s fastest growing telecom network.
Since launch, the initiative has impacted over 1,000 pupils and inspired many Ghanaians and Corporates to set up other initiatives to promote STEM.
In a brief remark at the awards, Lucy said “I am truly honoured to be recognised as the telecom CEO of the year.
I dedicate this also to our cherished customers for choosing us as their network and to my family for their continuous support and encouragement”.
Airtel is Ghana’s fastest growing telecommunication network providing superior communication, connectivity and collaborative solutions to all its customers.
This year’s award makes it two years in a row that the company is winning this category – speaking to the creativity of the Brand and Marketing Communications team at Airtel Ghana.