Entertainment Weekly included the site on its end-of-the-decade "best-of" list saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?

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Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew Mc Collum (graphic artist), and Chris Hughes joined Zuckerberg to help promote the website.

In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale.

On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.

Microsoft's purchase included rights to place international advertisements on the social networking site.

Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as "People From Work" or "Close Friends". Additionally, users can complain about or block unpleasant people.

Because of the large volume of data that users submit to the service, Facebook has come under scrutiny for its privacy policies.

Facebook makes most of its revenue from advertisements which appear onscreen, marketing access for its customers to its users and offering highly selective advertising opportunities. held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of 4 billion.

On July 13, 2015, Facebook became the fastest company in the Standard & Poor's 500 Index to reach a market cap of 0 billion.

In late 2007, Facebook had 100,000 business pages (pages which allowed companies to promote themselves and attract customers).

These started as group pages, but a new concept called company pages was planned.

HTC announced the HTC First, a smartphone with Home pre-loaded.