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Bradford hopes the dating pool represents many different industries. We don’t want everyone that’s an MBA or a doctor,” she told the Guardian.
He, too, likes that his dating profile on The League looks more professional and that he is able to connect with other hard-working people his age. “We really believe that people know what they want and we let them be picky and have high standards,” Bradford told the Guardian. We don’t see a ton of users doing that – probably about 10% or so do have strong preferences around ethnicity.” According to her, the members will first be showed matches that fit their preferences, “but once they run out of those matches, then we will show them everyone. Ratcliffe said that he did not use the ethnicity filter.
“I think that’s absurd and ridiculous, but as an African American woman in the dating pool, it would be nice to know that someone I was matched with doesn’t not like black girls,” said White.
There was no context to their profiles – just their name and their photo. “I felt like I should just go ahead and create an app that I myself wanted to use and solve all the pain points I had identified on the other apps,” she said. Launched in San Francisco in November 2014, it has since spread to New York and is expected to launch in Los Angeles and London in the coming months.
What makes The League special, according to Bradford, is that it is synced with Linked In and Facebook.
In order to join, potential users are screened and selected based on their education and professional history.
Not everyone gets in – only the cream of the crop get the email informing them that they have “been drafted into The League”.
“A lot of dating sites are trying to distance your professional life and your dating life as if they were two separate things.
But to understand someone fully, I think you need both aspects of them, because as much as we try to say we are not our job, a part of us is our job,” he told the Guardian.
I am not sure what their criteria is for accepting members.” Ratcliffe said he wondered if he would get in – after all, he did not attend an Ivy League college. He adds that he has never heard of people “catfishing” on Linked In, creating a fake online profile to trick people in romantic relationship.
He did attend New York University for his master’s degree. “I think because you have to go on the waitlist, everyone is more serious about dating and about sending messages.” Nguyen, who said his response rate on other apps was about 20% to 30%, said: “On The League, I have got close to a 100% response rate with my matches.” The League also comes with a number of filters that allow members to select their ideal date’s education attainment level, height, age and ethnicity.
The men know that women they meet in The League are career oriented, intelligent, ambitious and are working just as hard.