Three-quarter of these dates ends up as the worst dating experiences.

Online dating allows you to choose the kind of person who matches your taste; saving you from the pain of sitting next to someone annoying.

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"It's not for everyone, but we think it's a really efficient way of finding dates online," he says.

The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.

Sites like Facebook have been used for dating; which may be insecure.

People get conned-of money and expensive gadgets which are emotionally and physically draining.

"We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.

Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.

Most people who use online dating sites fear being rejected in actual life.

These sites are a safe haven for persons who fear rejection, and if any occurs, it does not hurt as much as an actual rejection.

"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James.