Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.

Cons: The lengthy survey you must complete before you sign up.

It is 100s of questions long and asks many probing questions about religion and moral views.

Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.

Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.

Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.

There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.