(For this reason, the Tebow ad may be more oblique than many expect.)Really, though, the Man Crunch content seems relatively harmless, by Super Bowl standards, although Atlantic Wire notes that liberals are divided over its merits. Their eyes meet, they kiss—or, as the put it, engage in “a male make-out session.”In 2007, CBS accepted a Snickers Super Bowl ad which had a similar set up, with two mechanics who accidentally kiss while sharing a chocolate bar. Go did have one of five Super Bowl ads it submitted rejected this year.

He may be the best college player ever, but, from a pro perspective, there’s just something wrong with the way he throws.

CBS later also pointed to the storied tradition of ads submitted in order to be rejected. ) Is that what CBS regards that as the more respectable response? said he was “blindsided” by that decision, since it was just an ad “about a guy who starts an online business”—a retired N.

But Man says it had the cash, and CBS was apparently willing to go back and forth with Focus on the Family until they come up with a script CBS could live with. ) Two men in jeans and football jerseys, watching a game, brush hands in a potato chip bowl. The ad referred viewers to the Snickers Web site, where they could vote on alternative “After the Kiss” endings, including one in which the mechanics beat each other up. Watchers of sports may wonder how all those Go Daddy ads make it through various standards departments, what with the spots featuring a highway patrolwoman unzipping her clothes and college guys given the power to put the lady from the dean's office naked in the shower with Danica Patrick.

In 2011, tech behemoth Google (GOOG) ran an ad for its Chrome browser featuring Dan Savage's anti-gay bullying It Gets Better project.

This year, JC Penney (JCP) signed openly gay Ellen De Generes to be its spokesperson and released a Father's Day print ad featuring a gay couple, while competitor Gap (GPS) plastered a large billboard with two gay men in Los Angeles for its "Be Bright" campaign.

CBS didn’t use to accept advocacy ads for the Super Bowl; notably, in 2004, it turned down one from the United Church of Christ.

That ad talked about Jesus’ welcome to all people—including gay couples and minorities, who were shown being blocked from attending a church by a pair of bouncers.

It also feels like the pendulum is swinging in the sphere of politics with President Obama coming out for same-sex marriage and public approval for it going over 50% nationally.

While much progress has been made on the representation of the LGBT community in advertising, it's easy to forget that it wasn't too long ago when a gay character was all but invisible in national ads -- or if featured, presented to be mocked or laughed at. To commemorate Pride Week (several cities have parades planned for this weekend), Minyanville has compiled a list of 10 of the most groundbreaking LGBT-themed advertisements.

The CBS network has not yet reached a decision over whether to run a Super Bowl ad from gay dating site Man Crunch.com, Fox News reported on Thursday.

The 30-second spot shows two men watching the game, before their hands brush as they both reach into a bowl of chips.

Man Crunch is one of a number of spots that have beenrejected by CBS.