quality=70&strip=all&w=300" data-large-file="https://shawglobalnews.files.wordpress.com/2016/03/cpt109327267_high.jpg? quality=70&strip=all&w=650" /Canada’s Prime Minister Justin Trudeau addresses participants in a roundtable discussion with civil society leaders in Mexico City, Mexico October 12, 2017.REUTERS/ Carlos Jasso " data-medium-file="https://shawglobalnews.files.wordpress.com/2017/11/2017-10-12t212227z_1316006460_rc1bcadae8d0_rtrmadp_3_mexico-canada.jpg? quality=70&strip=all&w=300" data-large-file="https://shawglobalnews.files.wordpress.com/2017/11/2017-10-12t212227z_1316006460_rc1bcadae8d0_rtrmadp_3_mexico-canada.jpg? quality=70&strip=all&w=1024" / Five people, who were naked, were arrested after a two-vehicle crash in Nisku on Monday, Nov. " data-medium-file="https://shawglobalnews.files.wordpress.com/2017/11/nisku-naked-crash.jpg? quality=70&strip=all&w=300" data-large-file="https://shawglobalnews.files.wordpress.com/2017/11/nisku-naked-crash.jpg? Media reports on 05 November 2017 state that a leak of financial documents dubbed the Paradise Papers with 13.4 million documents has revealed how powerful and ultra-wealthy people secretly invest vast amounts of cash in offshore tax havens.

Explosive category growth and a slew of new competitors led to widespread commoditization, sparking a super-premium juice price war.

As the incumbent category leader, Naked Juice needed to protect its position and stand apart from its challengers, while sticking to its premium price position.

By participating in an authentic two-way conversation and supplementing it with compelling content, we maintain relevance and reinforce brand equity drivers.

As Naked Juice released its new, 100% recycled and recyclable bottle into the wild, it asked us to create a fun, engaging, educational piece that explains the technical innovations behind Naked’s altruistic endeavors.

Naked’s diverse family of juices is presented within a dynamic “virtual shelf” that allows a visitor to quickly find a juice by simply selecting a category, flavor or benefit.

Our offline extensions took the Live Naked message to grassroots events and brought it right to the doorstep of influencers and advocates nationwide.

Naked Juice’s long-held authentic pursuit of quality, transparency and social responsibility mirrors the values and worldview of its customers.

By owning the emotional high ground in the category, we could create a reason for people to pay more for the brand.

GLOBAL NEWS HEADSHOTS, OCT 2015 " data-medium-file="https://shawglobalnews.files.wordpress.com/2014/11/global-tv-headshots-292.jpg?