Unlike similar competitors, Adam4Adam does not charge members to use its full range of services.

Instead, Adam4Adam receives revenue from advertising, particularly from pay-per-view pornographic websites and companies offering erection enhancement drugs like sildenafil, vardenafil, tadalafil and their generic drug equivalents through mail order.

In many cases it’s either a jilted ex-lover, a roommate or friend who is upset about something who knows that the service member has the online ad or profile and they then print out that profile and give it to the command.

Although Adam4Adam has members of all ethnic groups, the percentage of non-White men represented in member profiles is higher than the percentage of non-White people in the United States population, though the degree to which this is true varies by city/region.

For instance, research into demographic representation in Atlanta, profiles evidences a trend of higher representations of men of color among younger age cohorts, with decreasing diversity in profiles as age increase.

was an avid user of adam4adam.com, a popular gay chat and hook-up Web site.

Instincts told us that the victim may have met his killer online and invited him into his Little Italy apartment, where he ultimately met his fate.

Adam4Adam has also been used to "out" people who have otherwise kept their sexual orientation somewhat secret.

The Servicemembers Legal Defense Network warned United States military personnel in 2004 that online profiles on Adam4Adam and similar sites were a violation of the “Don’t ask, don’t tell” policy, and that in some cases online profiles were being used as evidence in outing service members to military command.

This is also true of Adam4Adam membership in the United Kingdom.

Unlike Manhunt and some other sites, Adam4Adam does not prohibit escort ads, however such ads are placed in a category separated from the mainstream personal ads.

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A number of men in New York City used the site to lure a Brooklyn man to a remote area where he was robbed and murdered.