These studios provided, and still do outside of the US, access to a safe space as well as the means to stream.

Ten years ago, Cox, who worked in live music video production, was hired to build out a network of studios in Colombia.

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Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.

It was in the pocket for where we were culturally, and where were we.

When Jennifer Ringley picked up a webcam at her college book store in 1996, she had no way of knowing she'd serve as the catalyst for an industry that's been estimated to pull in more than $1 billion in revenue annually.

Just two years earlier, Connectix, a small peripheral maker released the Quick Cam, a digital camera that sat on top of your Apple's Macintosh and delivered 320-x-240 black-and-white images at 15 frames per second for $100.

Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.

At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.We were in this incredibly desperate world where we had all moved away from home, we weren't with the kids that grew up with.We weren't with our families, and we were in this huge world of billions of people, and we needed to create our little tribes."People in the adult camming business consistently draw the connection between online social networks like Facebook and the work that they do.Lotts is a social media star in the truest sense of the word.She is one of a growing number of independent, live streaming video personalities who can make thousands of dollars in just a few hours broadcasting mostly unremarkable acts for a captive internet audience. Lotts is a cam girl, part of a booming at-home workforce made up of young women -- and a few men -- who are upending the adult entertainment industry and social media at the same time.Ringley wasn't the first subject of an experiment in webcamming.