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Ok Cupid and Match, both of which are mobile adaptations of older desktop online dating programs, were used by 8.6% and 6.4% of respondents, respectively.
Users of Grindr — another app highly linked to hookup culture — rated love as their #2 reason, less than a percentage point ahead of hookups.
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Women, surprisingly, beat out men with this preference: 9.1% of women cite nudes as their #1 reason to use dating apps, compared with 7.9% of men.
Those who identify as neither men nor women lead the pack, with 11.1% chasing nudes above all else. Coffee Meets Bagel has the highest percentage of users (11.2%) citing salacious snaps as their primary reason.
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The online dating industry now brings in over billion in yearly revenue, but it’s unclear how much of that money is coming from dating apps in particular. Perhaps the most surprising thing we discovered was that only When it comes to meeting people, 79% of college students still vastly prefer the old standbys — meeting people through mutual friends or mutual interests.
All of them — from Tinder to Hinge, Ok Cupid to Bumble — are fighting for any advantage that allows them to recruit more users. Remember the rash of think pieces about Millennial “hook-up culture”? When it comes the most popular, most-used dating app, Tinder was the overwhelming favorite.
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